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The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity.
A lot of people ask what it takes to move from being a creative to a leader: Take everyone's career personally. People will work hard for you if you work hard for them. Any idiot can be a boss; all you need is a title. But to be a leader, you need to earn respect and have an opinion you stand by.
Generosity is as much showing your vulnerability as it is your passion for something.
Before the term 'viral video' came out, we used the mass media to our advantage.
We win more business, not because of pitching but because clients say, 'We like the work you're doing.'
Creativity is a game changer. That's true of society, in advertising and in life.
People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care.
Each consumer has the power of their wallet and their voice. They can exercise that.
Long before social media existed, the proto-tweets of advertising had penetrated American popular culture: 'A mind is a terrible thing to waste.' 'Where's the beef?' 'A diamond is forever.' 'Think different.' You'd be hard pressed to find a writer's craft that has more directly influenced the vernacular.
Just because you can do something, it doesn't mean you need to - restraint is something I admire.
My first job in advertising was actually in the mailroom of Grey Advertising in Sydney.
It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further.
I'm not embarrassed to be in advertising. But I'm embarrassed by a lot of advertising.
Caring makes you want to work harder.
As a typical creative, I am all ego and insecurity!
I really care about leaving a trail of goodness wherever we can.
I just loved the idea of writing for different personalities all the time.
Sometimes the best ideas will come in the least inspiring places.
I'm proud to say that I'm in advertising.
I haven't lost that quest and that thirst to do something great.
There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people.
Creativity has got to have some edge to it, doesn't it?
A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well.
If you don't have reservations, you're a fool. You can't go blind into something.
Advertising is full of great thinkers. This is a powerful industry and does a lot more than we take credit for.
You hire well and just make sure you have enough runway for everyone to grow in the company's success. It creates loyalty and opportunity, really.
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