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Chinese
-
Businessman
Born: 1963
I believe the auto industry is a competition of human resources, competition of funding, competition of technology - and the competition is international.
Li Shufu
Technology
Believe
Competition
Human
Life is a question without a standard answer.
Li Shufu
Life
Life Is A
Without
Answer
Getting silver and gold out of junk machinery was quick to be learnt by others.
Li Shufu
Gold
Silver
Others
Out
I believe the auto business is a highly comprehensive and complicated business. It's not that easy for people simply to enter and ruin the whole thing.
Li Shufu
Business
People
Believe
Easy
Particularly in China, I think a lot of people start to realise, OK, what are the things that they truly should value? That's something that fits perfectly well with what Volvo is offering.
Li Shufu
People
Value
Think
Start
Chinese... companies do not have to think about whether they do something to enhance their competitive edge in international markets.
Li Shufu
Think
Something
Edge
About
In this fast-developing world, particularly in the fast-transforming China market, we really need to take this opportunity and offer a modern interpretation of Scandinavian design which fits people's demands perfectly.
Li Shufu
People
Opportunity
World
Design
Product investment, quality management, and all the things that are key for a car company - great, there has been no compromise in those aspects. But I feel there's a lot we could do on communication, particularly from a Chinese perspective.
Li Shufu
Communication
Car
Perspective
Quality
We lived in a farm village, and no one could afford to buy a car or to fly. We were envious. We couldn't afford any toys. I couldn't imagine making a real car.
Li Shufu
Car
Fly
Village
Toys
No matter how hard we work, there is always a gap with Western brands.
Li Shufu
Work
Matter
Always
Hard
I hope to buy brands and businesses globally.
Li Shufu
Hope
Buy
Globally
Businesses
Volvo is like a mysterious, beautiful woman. We just look at her from far away, amazed. We don't dare get close to her. We're just a bunch of farm boys.
Li Shufu
Beautiful
Beautiful Woman
Woman
Look
We realized you cannot create a car by simply gathering needed components.
Li Shufu
Car
You
Gathering
Create
Chinese entrepreneurs have to implement their work under the leadership of the Party and the government - it is very clear.
Li Shufu
Work
Leadership
Government
Party
We will do whatever the government tells us to do, which is a critically important principle of the Chinese market economy, and there is nothing more for discussion about it.
Li Shufu
Government
Important
Nothing
Will
I think it is definitely right to listen to the Party and follow up government's instructions.
Li Shufu
Government
Think
Party
Follow
We carry out our work under the leadership of the government.
Li Shufu
Work
Leadership
Government
Out
In general, what we want to do is to elevate Volvo's brand positioning, and we feel the main lever to achieve that is to develop more higher-tier products.
Li Shufu
Feel
Want
Achieve
Brand
Our dream is to see Geely vehicles driven all over the world.
Li Shufu
World
See
Dream
Over
We are not selling the black cab in large enough volumes. We want to expand globally.
Li Shufu
Black
Enough
Want
Selling
Volvo has one weakness, and that is in the interior design. They have not adapted to the Chinese people's perception of luxury when it comes to the interior design, and this has to be addressed.
Li Shufu
People
Design
Weakness
Perception
Design is very, very critical for the success of the car. We want to find the distinctive features for Chinese cars on the world stage.
Li Shufu
Success
Car
World
Design
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