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Austrian
-
Athlete
Born:
February 22
, 1949
Vienna is the gate to Eastern Europe.
Niki Lauda
Gate
Vienna
Europe
Eastern Europe
I employ 20 people in Vienna. The other 130 coworkers are pilots and flight companions. The Overhead is limited with me. Reduces naturally the costs of my fliers.
Niki Lauda
Me
People
Flight
Vienna
I always go extreme ways.
Niki Lauda
Go
Always
Ways
Extreme
Millions around the world see Formula One as the pinnacle of motorsport, and I firmly believe that we should do whatever it takes to keep this accolade. Traction control, automatic gear changes, and launch control isn't my definition of the 'pinnacle of motorsport.'
Niki Lauda
Believe
World
Control
See
We now fly with an airbus, which has 210 seats, six times the week to Palma to the spider of the air Berlin.
Niki Lauda
Fly
Spider
Week
Now
This aircraft tops everything. All the others look old as compared to this one.
Niki Lauda
Look
Everything
Old
Others
The guest gets at least as much service with us as with some established airline, if not even more. And at by far a favourable price. Thus the passengers remain gladly with us.
Niki Lauda
Service
More
Price
Some
The crucial point is always the own cost structure. Therefore I created a Low Cost alliance with air Berlin.
Niki Lauda
Always
Own
Air
Low
The alliance with air Berlin is attractive for me. I can use the whole sales network of the air Berlin and 24 percent of my own airline at air Berlin sold.
Niki Lauda
Me
My Own
I Can
Own
Running an airline is a normal job. Racing is more.
Niki Lauda
Job
Racing
More
Normal
In Germany air became generally accepted Berlin in this area. It operated with 45 airplanes within the Low Cost range from Germany, and is one the most successful carriers in Europe.
Niki Lauda
Europe
Air
Low
Successful
I want to bring passengers on my airplanes to present to them my product.
Niki Lauda
Present
Want
Product
Bring
Giving up is something a Lauda doesn't do.
Niki Lauda
Giving
Giving Up
Something
Up
Airlines go in the long run at the competition to reason. For the passenger the competition is good, because each competitor tries to undercut the other one.
Niki Lauda
Good
Long
Competition
Go
Running an airline is the most difficult job in the world. Racing was more dangerous for my life.
Niki Lauda
Life
My Life
World
Job
One of the things that gave me most pleasure was a letter sent to me by Sebastian Vettel, written in his own hand, full of beautiful words and kindness. I wasn't expecting this; usually, drivers don't do this: they drive, and that's it. But he is a beautiful person.
Niki Lauda
Beautiful
Kindness
Me
Words
When I was in motor racing, I had taken the decision to risk my life. But when you run an airline, and more than 200 people want to go from A to B - and they don't arrive - that's a different responsibility.
Niki Lauda
Life
You
People
My Life
People always think that the worst time of my life must have been after the German Grand Prix crash in 1976, which put me in a coma and left me with severe burns. But it wasn't.
Niki Lauda
Life
Me
Time
People
In racing, you want to win - there are no rules, and you can do whatever you want. Flying a plane is the opposite: you respect rules and fly to the rules. You can't possibly compare the two.
Niki Lauda
Respect
You
Fly
Win
I like the mode of business of aviation. It's a risky business with difficulties which you can fill with innovative ideas and different things.
Niki Lauda
Business
You
Ideas
Difficulties
I hate being famous. You have no freedom. You can't do anything.
Niki Lauda
Freedom
You
Hate
Being Famous
I fought my grandfather like you wouldn't believe. I went my own way and decided to become a racing driver. I don't think I would ever have fought as hard as I did if my grandfather had been a reasonable person.
Niki Lauda
You
Believe
Think
Way
After my accident, I never worried about how I looked.
Niki Lauda
Never
Accident
How
About
I always knew about the risks I was taking. Every year, someone you knew was killed racing. You had to ask yourself, do you enjoy driving these cars so much that you're prepared to take that risk?
Niki Lauda
You
Yourself
Enjoy
Risks
When, after the accident, I came out into the world and people looked at me, they were shocked. It upset me. I thought they were impolite not to hide their negative emotions about my look.
Niki Lauda
Me
People
World
Look
Cosmetic surgery - it's boring and expensive, and the only thing it could do is give me another face.
Niki Lauda
Me
Face
Boring
Only
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