It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And so, you know, the hardest decisions we made are all the things not to work on, frankly.
I'm excited about Augmented Reality because unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what's happening presently.
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
Let your joy be in your journey - not in some distant goal.
I think the iPhone is the best consumer product ever. That's what I feel about it. And it's become so integrated and integral to our lives, you wouldn't think about leaving home without it.
I hope people remember me as a good and decent man. And if they do, then that's success.
You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
When we launch a product, we're already working on the next one. And possibly even the next, next one.
Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.
You want to be the pebble in the pond that creates the ripple for change.
Share this top 10 list!