As our technology evolves, we will have the capacity to reach new, ever-increasing depths. The question is what kind of technology, in the end, do we want to deploy in the far reaches of the ocean? Tools of science, ecology and documentation, or the destructive tools of heavy industry?
Health messages are simply overwhelmed, in volume and in effectiveness, by junk-food ads that often deploy celebrities or cartoon characters to great effect. We may know that eating fruits and vegetables is good for us, but the preponderance of the signals we get - and especially the signals children get - push us in the direction of junk food.