People are paralyzed on a football field. People die. You just never know when it's going to be your last moment. I was the kind of guy who would never talk to my wife on game day. Now I'm the guy who's like, 'I love you.' I want my children to know I love them because I don't know what's going to happen out there.
Look at a football field. It looks like a big movie screen. This is theatre. Football combines the strategy of chess. It's part ballet. It's part battleground, part playground. We clarify, amplify and glorify the game with our footage, the narration and that music, and in the end create an inspirational piece of footage.