We speak of 'software eating the world,' 'the Internet of Things,' and we massify 'data' by declaring it 'Big.' But these concepts remain for the most part abstract. It's hard for many of us to grasp the impact of digital technology on the 'real world' of things like rocks, homes, cars, and trees. We lack a metaphor that hits home.
It is the children between five and seven who are the word-lovers. It is they who show a predisposition toward such study. Their undeveloped minds can not yet grasp a complete idea with distinctness. They do, however, understand words. And they may be entirely carried away by their ecstatic, their tireless interest in the parts of speech.
Without the name, any flower is still more or less a stranger to you. The name betrays its family, its relationship to other flowers, and gives the mind something tangible to grasp. It is very difficult for persons who have had no special training to learn the names of the flowers from the botany.